Lucetta CI + LytePOD
Partnering with LytePOD
Lucetta CI products are built to integrate into environments, support consistent performance, flexible installation, and seamless control alongside high-end, smart home automation systems. As a sponsor of the series, Lucetta CI proudly shares a passion for high-quality lighting with LytePOD. The newest episode of the Luxury Living LytePOD series can be found on YouTube, Spotify, and Apple Podcasts.
Listen and watch today:
Season 3, Episode 16: Rob Doherty - Lighting Is the Real Business
In this episode, Rob Doherty, Director of Business Development at Lucetta CI, joins host Sam Koerbel to discuss what it really takes for custom integrators to build a successful lighting business. Drawing from years of experience in the channel, Rob explains why lighting is no longer a niche opportunity, but a natural evolution for integration firms looking to expand their services and create greater value for clients.
The conversation explores the strategies, processes, and commitment required to build a thriving lighting division. Rob shares insights from the industry’s early adopters, the lessons they’ve learned along the way, and why lighting has become one of the most significant growth opportunities in custom integration today.
Season 3, Episode 12: Tom Doherty - Integrators Can Own Lighting
In this episode, Tom Doherty has spent a career inside the custom integration industry: first as an integrator and now as the head of development at HTSA, the buying group reshaping how lighting reaches American homes. In this conversation with host Sam Koerbel, he argues that integrators aren’t just adding lighting to their stack; they’re the first channel in decades genuinely motivated to show homeowners what lighting can be. The lighting industry, he says plainly, has failed at this for decades, but integrators today can change that.